Marketing Music

Big name bands look for new ways to sell their wares
By Bill Weedmark
With today’s fast-paced, digital-on-demand style of music delivery, musicians need to be able to stand out above the clutter to reach increasingly fractured audiences if they want to generate sales and prevent illegal downloads. The best way to do this is to do something unique and worthy of attention.
But when it comes to marketing a new album, some artists and bands seem content to trust their name alone to push copies out the door. Others go with the advice of their label and rely on the tried-but-true method of using print, radio and TV ads to get the word on the street.