Schools going to great lengths to attract ‘demanding’ students
By Amber James | gargoyle@flagler.edu
Lazy rivers, 30-foot rock walks and massage rooms. It all sounds like a wonderful spa. But it isn’t a business for wellness; it’s a business for education, an American college or university.
In recent years, colleges and universities have been boosting the caliber of their campuses through ways other than academics. According to a study conducted by the Knight Commission on Intercollegiate Athletics, Â “spending on high-profile sports is increasing at double, sometimes triple, the rate of spending on academics.”