Taking a different view on colors
Marketing studies show colors have powerful psychological effects
By Haley M. Walker | gargoyle@flagler.edu
Although it is one of the most basic things learned in Kindergarten, colors may have more meaning and symbolism than previously thought.
The psychology, emotions and connotations behind color are at the center of a number of significant studies. Different colors have been found to be in correlation with our true thoughts, sentiments and character.
In response to the knowledge of this fact, marketers have begun studying the science behind colors and the ways they can reach the consumer through them.