Strategic Plan: Flagler College Gargoyle

This strategic plan was selected as a finalist for the Gargoyle’s 2011 Anthology.

By Ryan Pando| gargoyle@flagler.edu

Overview
As Dow Advantage account manager for The Gargoyle, Ryan Pando developed a comprehensive plan designed to meet the publication’s six overall goals. This plan was implemented over a one-year period.

Goals

• Serve as a hub for community information, not just campus source
• Complete a successful campaign to increase awareness and readership
• Surpass number of unique visits to the site from last semester: 33,000 Unique Visitors (1/1‐ 8/5/ 2010)
• Increase time spent on site: 1:26 (1/1‐ 8/5/2010)
• Bring in communication students from other tracks
• Maintain loyal readership

Read the complete plan: strategicplan2010

2011 Gargoyle Anthology Award Winner: Honorable Mention for Public Relations